Blogger Essentials

by Jennifer Barbour posted to Tech & Blogging | 1,905 views

I've been blogging since 2007. There are certain tools that I have found indispensable over the years in order to get actual humans to read my blog posts, wherever they may be. Here are my blogger essentials for a successful blog.

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A Robust Publishing Platform

WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless.

If you're going to blog, you need a publishing platform. I've used Wordpress since the beginning. It's easy to use, offers good-looking customizable themes and has a ton of plugin options for added functionality. For the novice or expert, there's not much you can't do with Wordpress.

Sharing Tools

Ranked #1 by ComScore, ShareThis offers a suite of solutions for publishers and advertisers that are proven to drive traffic and engagement.

If someone likes a blog post you write, you want them to share it with their social network. Sharing tools, like ShareThis, are essential for any blogger. Make it easy for your readers and provide them with a button at the end of your posts!

A Smart Phone

The faster dual-core A5 chip. The 8MP camera with all-new optics also shoots 1080p HD video. And introducing Siri. It's the most amazing iPhone yet.

What would I do without my trusty iPhone? I blog on it, share posts, respond to comments, look at my stats, take notes and photos, research posts...The list goes on and on as I find more handy apps to use. A smart phone keeps a blogger going when she can't be next to her computer!

A Popular Publishing Network

BlogHer.com is the Web's leading guide to the hottest news and trends among women in social media. The best writing by women online in parenting, food, fashion, politics, sex, relationships and more.

blogher.com

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Ever feel like you're the only person reading your blog? Joining a publishing network can be a great way to share your blog with the world and meet other bloggers. My blog is part of the BlogHer Network. While it's invitation only to be a "network member," anyone can join BlogHer and create posts. I post on BlogHer and lead readers to my blog.

genny: I am new to blogging, Jennifer. Can I post and lead readers to my website. Is this common SEO practice, or is it rude? Thanks, Genny

Jennifer Barbour: Not at all. On BlogHer, you can post one of your blogs and then add a link at the end that says something like "read the rest of this post on my blog." They often feature blog posts and direct readers to the author's blog. It's a supportive environment for bloggers. I've also posted and noted at the end that the blog was cross-posted from anotherjennifer.com.

genny: So, it is okay to lead readers to my blog but not my website? My website has products. My Blogging is in regards to my website with woman made products, green women entrepreneurs, international sustainable development, etc. My product is not a blog. Can I lead readers of my blogs and blog posts to my website of products?

Jennifer Barbour: I would lead readers to the blog. You don't want to sell on your blog. But if the blog is relevant to the products you sell, then it is a great way to drive traffic to your website. You can have links to your website on the blog in a widget on your sidebar, for example, if the blog isn't part of the website.

genny: Okay, it is taking form for me. I am finding interesting blogs on subjects I have products to solve or contribute to the issue. Is it appropriate for me to comment/post and lead the readers to the specific product on my website? Thank you for your good guidance.

Jennifer Barbour: It's always great to comment on other blogs. Most blogs allow you to leave a url that people can visit when they click on your name. Just be sure to stay on topics with the blog post. Don't link too much to your website, or you might be labeled a spammer.

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StumbleUpon

We help you easily discover new and interesting stuff on the Web. Tell us what you like, and we’ll introduce you to amazing web pages, videos, photos and more that you wouldn’t have found on your own.

stumbleupon.com

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StumbleUpon provides a huge amount of referral traffic to my blog. While others can "stumble" your posts via a sharing tool, you can also stumble your own posts to make them available to other stumblers. I use StumbleUpon to keep track of articles I might want to reference later and to find inspiration for future posts.

Eden Godsoe: Jennifer - any tips on getting started with StumbleUpon? I use it for my personal blog as well as SkinnyScoop but haven't seen much traffic. Thanks!

Jennifer Barbour: If I remember correctly, it took me a while to see traffic. I think it all depends on the subject too. Having the right tags in StumbleUpon is important, since people stumble by topic. Niche topics do well. My left-handed focused posts get lots of traffic from StumbleUpon.

Access to Experts

Reporter Connection is a free daily email service that connects busy journalists with experts available for media interviews.

Good blog posts often require some research and a knowledgeable voice that you might not be able to provide on certain topics. I use Reporter Connection (reporterconnection.com) and HARO (helpareporter.com) to connect with sources for blog posts and to offer myself as a source for reporters.

Notetaking Tools

The Evernote family of products help you remember and act upon ideas, projects and experiences across all the computers, phones and tablets you use.

evernote.com

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When I get inspiration for a blog post, I jot notes down in Evernote. Then, I don't have to wrack my brain to remember the ideas when I actually have time to write. My notes are then available to me via my smart phone, laptop, desktop computer, iPad, or any device with internet access. A handy notebook works well too. :)

Google Alerts

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries.

I use Google Alerts to keep track of topics that I blog about on a regular basis. It's a great way to get relevant articles and blog posts emailed directly to you without having to search around for content. And, yes, I have an alert set up for "bacon."

A Good Photo Editing Tool

Every picture tells a story, but you want your pictures to tell epics. With a rich set of pens, brushes, and color and painting capabilities, Photoshop helps you set scenes, advance narratives, and reveal truths in ways that take the audience out of ...

Images add a lot to blogs. They can help you tell your story and drive readers to your posts. Photoshop is a great program for photo editing and for creating your own images. If you can't afford the full program, they also have a more simple, free online version.

A Flexible Photo App

Whether you’re a seasoned photographer or someone who’s barely touched a camera, Camera+ will make you love taking photos.

While this list isn't about smart phone apps, I have to say I love Camera+ and use it a lot when I need a quick photo for a blog post. I don't always have my camera on me, but I usually have my iPhone. With Camera+, I can take a picture, edit it, add a border, and choose from a number of filters to make it look even cooler. Best of all, it's free!

SkinnyScoop Lists

SkinnyScoop is your cheat sheet for everything – take advantage of the passions and expertise of other women, or unleash your inner Oprah & share your own. Women make decisions; SkinnyScoop makes it fun and rewarding!

skinnyscoop.com

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Blog readers often digest text easier when compiled in a list. SkinnyScoop makes it easy to curate lists on just about anything. Readers can follow your lists, comment on different items and add to your lists, making it an ongoing conversation. Bloggers can use SkinnyScoop to rehash old posts, embed a new list onto their blog, or find inspiration.

Eden Godsoe: I am biased but do think SkinnyScoop offers robust tools for bloggers to easily create and share lists. You did a beautiful job description us. Can we quote you in a testimonial?!

Jennifer Barbour: Absolutely, Eden! I'm loving the conversations that are coming from here. The fact that you can have discussions on each list item and/or vote on favorites is really cool.

Facebook Fan Page

facebook.com

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Suggested by Alyssa F.:

Facebook is a great way to hold conversations with your readers, post photos in albums, and "reshare" content from other pages to your fans. Bloggers can also check demographic information on their readers or use the "insights" tab to track content posted the page.

Jennifer Barbour: Yes! Facebook is a great way to share blog posts and keep conversations going. Some of my blog readers (I believe) get my posts via FB instead of an RSS feed. Good point about using insights as well.

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Jennifer Barbour asks: What are your essential tools for blogging success?

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Glenn Smith added:

 Here's a call to action: write a post each day for 31 days in a row.

Practice!

michellerafter.com

Registration and information for the 2012 WordCount Blogathon, where writers commit to blogging every day in May for practice, fun and prizes.

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Alyssa F. added:

 Facebook is a great way to hold conversations with your readers, post photos in albums, and "reshare" content from other pages to your fans. Bloggers can also check demographic information on their readers or use the "insights" tab to track content posted the page.

Facebook Fan Page

facebook.com

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