6/12/2011— "Marketing on the Web is usually quick, cheap and you can reach a lot of people, but you don't always connect with every potential customer. That's why the founders of an online company take their message offline. They believe in the importance of meeting their clients face to face. MSNBC followed SkinnyScoop at three events to discover how they connect with and mobilize women in 'real world' events."

2/28/2011— "Last night I attended the event, “Face to Face: The Women Behind the Brands,” sponsored by Gilt City. Present were founding members and key executives from brands like Minted, Eventbrite, Decorati, SkinnyScoop, Ecomom and others. Over champagne and mini cupcakes, each woman gave an interesting fact about herself before presenting her business. Interestingly, the personal story that each woman revealed was intimately tied to her company’s product. The companies were launched as an extension of personal passion."

SkinnyScoop Powers Social Curation Platform

1/9/2012— "The early days of SkinnyScoop were both exciting and scary. I left a promising career, set up camp in my home office, did product mock-ups in PowerPoint (embarrassing but true!) and hired a contract developer to build the alpha version of SkinnyScoop. As I reflect back on my decision to start a family and my choice to go the entrepreneurial route, I realize there are many similarities. Here are 5 things I learned from both experiences."

1/27/2012-- "What's most frustrating and rewarding about entrepreneurship/innovation? It is incredibly rewarding to see people using SkinnyScoop's platform and tools in new, exciting ways. And to hear that they are addicted to us (in a good way!)"

2/28/2011— "SkinnyScoop was born out of my relationship with my co-founder Erin Crocker. Erin is one of those “go-to” women who is constantly doing research, polling friends and sharing information. She created all these great spreadsheets on product recommendations, feeding schedules, travel itineraries, you name it. This content was passed around over and over again, and helped thousands of women (including myself) make more informed choices. But the whole process of creating and sharing these spreadsheets was cumbersome and not much fun. We thought - what if we could build a platform that enhances this natural desire women have to share and compare. Fast forward a year and SkinnyScoop is that platform - with thousands of women using us to share their information and decisions or see how others have tackled a problem or purchase."

11/30/2010— "Being a working mother is difficult and time-consuming on it’s own. The good news for Moms (and Women) everywhere is that Eden Godsoe, (Co-Founder, Skinny Scoop) decided to throw being an internet entrepreneur into the mix of her life activities in addition to raising her kids. Eden and her co-founder, Erin Crocker, created Skinny Scoop – a Q & A website filled with the valuable info that Women everywhere search for regularly to make daily decisions. It’s amazingly useful because it’s based on a principle that we’ve all been taught since birth: Moms know everything."

5/24/2010— "As a mom, I have loved getting the Skinny Scoop newsletters and reading their website. It is a super cool online survey tool for Moms to see what other moms are doing and thinking. Because let’s face it, none of us really know what we are doing and I believe in wisdom in numbers. Then I learned about one of the founders of the company (Stanford MBA graduate and Mom) and how she left her corporate job in a very prominent role and took the leap with a classmate to start their own company."

6/2/2010— "Skinny Scoop, founded by Erin Crocker (the researcher) and Eden Godsoe (the crowdsourcer) just six months ago was born from a combined passion—helping other moms make decisions. Members ask questions—any question, no matter how sensitive the subject matter—and the other members weigh in with their opinions. The result is an addicting site where you can learn anything from the really personal habits of members (questions can be answered anonymously) to what stroller will stand up best to a quick jaunt in Paris."

6/2/2010— "SkinnyScoop is a quick and easy online surveying tool that helps moms who want the skinny get the scoop. Finally, a sane way to get a sanity check. What is the average number of jeans a mom like you has in her closet?"

5/24/2010— "Do your research. Don't just take our advice, go to the pros. Websites like “Jen and Barb Mom Life” and “DadLabs” have great videos with tips on family vacations, SkinnyScoop has a staycation survey and an Indagare subscription will give you the best information about all things travel."

5/24/2010— "When you ask another mom, 'How old was your baby the first time you left him overnight?' you likely get a long story about how she wouldn’t have left, but there was this wedding, and her mom insisted, and yada yada. Wouldn’t it be awesome if your friend could also tell you whether or not she’s an anomaly — or if you are. For example: '50% of new moms leave their babies overnight by the end of the first year, with only 10% testing the waters in the first four months.' Now that’s information."

4/10/2010— "Skinnyscoop was born to help moms do market research — poll their friends or community moms — on an issue related to parenting."

3/31/2010— "Welcome our next guest in the 'Our Heroes' series, Eden Godsoe who is from Canada. So, today we will find out what happens when a Stanford Grad and a mom of two who had a successful corporate career at big corporations doing all the big things, decided to do her OWN big thing."

3/23/2010— "How will you sleep train number two without waking number one? What’s the going rate for the tooth fairy? IUD or NuvaRing? Get answers to such questions at The SkinnyScoop, an online polling community for moms, where topics range from breast-feeding and babysitting to fun with sex and Spanx. No query is taboo. You can also post questions, anonymously or not. The site breaks down the results geographically and generates a graph you can e-mail around to gather moral support."

2/24/2010— "A recent online poll at theSkinnyScoop.com asked: How would you feel about a wife being the breadwinner and the man being the stay-at-home dad? Of the thousands of respondents, 33 percent felt great about the idea, 56 percent agreed that they could make it work for their family, and 11 percent said it would be OK for other families, but not theirs."

"TheSkinnyScoop.com, a site where moms survey other moms, asked their community the question, “How soon after your first child did you and your partner start having sex again?” 7 percent answered that they had sex again at one month, 50 percent at two months, 36 percent at three months, and 7 percent at six months or more."

2/01/2010— "The Skinny Scoop allows you to post engaging questions on just about any topic from health to sex. The community (which is free to use) allows women to share their life’s expertise with each other. Here’s an example of a recent poll on Valentine’s Day at the Skinny Scoop: 45% of women said their ideal Valentine’s Day gift would be to spend a night at a hotel or another getaway destination."

1/26/2010— "Today's topic—choosing a wedding gown! According to SkinnyScoop, when purchasing a bridal gown: 92% of women bought a new wedding gown rather than using their mother’s or another older female relative’s. 62% of women were NOT certain about the style/color of wedding dress they wanted before they began shopping. 90% of women put their wedding gowns in storage after the wedding"